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What I’m Building

I build practical AI systems for real businesses — tools that reduce friction, remove repetitive labour, and streamline messy workflows. This page gives you a snapshot of the core infrastructure and apps I’m working on. Refer to my products page for launch timelines and scheduled releases.

My general approach is to build and release products in a way that mirrors the journey of a new business: from finding a name, to building a brand, to publishing content, to managing leads and customers with AI.

  1. 1 DotcomSeekr — Domain Intelligence & Search

    First step in any business: claim a name that people can remember and you’re not embarrassed to say out loud.

    Every business needs a domain name. Not everyone can find a good one — but they are out there.

    Originally a small desktop app, DotcomSeekr is now becoming a SaaS platform that gives you an AI-assisted way to discover suitable, available domains that match your criteria. It goes beyond simple “is this available?” checks and helps you dig out combinations and patterns you might not think of on your own.

    This is aimed at marketers, founders, and anyone who wants a fast, structured way to hunt for domains without disappearing down a dozen registrar rabbit holes.

  2. 2 Funk My Brand — Personal Style Generator

    Once you’ve got a name, you need a brand that doesn’t look like it came from a $5 logo farm.

    Funk My Brand is an AI-powered platform that builds bold, professional identities from your real-world experience. You bring the inputs — documents, career history, images — and the system helps design your voice, visuals, and positioning across multiple styles: from executive polish to creator energy.

    The goal is simple: a smart, fast way to level up your brand and show up with a clear, consistent personal style that actually feels like you — not a generic template.

  3. 3 Max-Blog — Personal Website & Content Hub

    Modelled on MGRNZ.com as the core content + brand hub.

    This is where it all starts: your blog, your products, and your services in one place. When you’re starting out, you need to get live quickly without duct-taping ten tools together.

    While this wasn’t originally scheduled until next year, it may be brought forward. The product concept is a plug-and-play content pipeline that includes:

    • Templated website with a blog and core pages.
    • Integration with your email marketing software (initially one or two providers, moving to a generic pattern).
    • Showcase areas for products and services.
    • Webhook/API-driven flow where email campaigns can be drafted in your ESP and auto-posted back to your blog, with options to schedule content into the future.
    • Admin dashboard to monitor posts, set schedules, and manage users.

    The aim is a sane default for founders who want to ship content without becoming full-time systems integrators.

  4. 4 Max-Dash — Contact & Growth Dashboard

    The end game: one place for leads, contacts, campaigns, content, and onboarding — with AI quietly doing the heavy lifting.

    Max-Dash is a Flask-based web app for managing leads, contacts, marketing campaigns, blogging, and customer onboarding. Under the hood it leans hard into AI Agents and Assistants rather than static forms and filters.

    For example, when you want to find new lead sources, instead of a fixed query builder you dispatch an AI Agent to go do the work. That opens each feature up to a much wider range of possible outcomes and creates room for chains of agents/assistants to tackle complex, multi-step tasks.

    This app was originally targeted for an early launch, but that proved ambitious. The timeframe has been pushed out, as it will eventually pull together many of the capabilities being built in the earlier products.

  5. 5 MAX Leads — Focused Lead Engine

    A focused, lighter-weight version of the dashboard, built specifically around lead generation and management.

    MAX Leads is designed to give you a practical lead engine without the weight of a full platform. At a high level, it will:

    • Validate emails and websites.
    • Audit websites for metadata, SEO, Google integration, speed, performance, brand alignment, and content quality.
    • Trigger automated sequences via tools like Make.com.
    • Push structured records into your CRM or Google Sheets.

    It’s early in the build cycle, but the underlying engine is already powerful.

  6. 6 Max-Vibe — Vibe-Coding Playground

    A self-contained cloud environment for experimenting with AI-assisted “vibe-coding”.

    Max-Vibe is less a product and more a service: a hosted environment (on Cloudflare) where people following my work can experiment with workflows, assistants, and code with some guardrails in place.

    This isn’t a ground-up build of my own — it’s based on Cloudflare’s free tooling that I’m extending and shaping. Over time there will likely be a small subscription fee to cover costs and keep the environment sustainable.